Mission and History

Our mission is to champion justice and development in the Horn of Africa through advocacy, education, peace building and sustainable livelihoods. Ultimately, we envision a democratic and peaceful society engaging in sustainable development.

To achieve this, we use a number of approaches. From football for peace to working with community members in the fight to end FGM, we ensure that our projects are guided by the direct beneficiaries and this allows us to maximise our results.

Important milestones


  • Founded as a community-based organization by Fatuma A. Adan
  • 36 Paralegals trained helped in resolving 120 cases
  • 50 women Peace Builders in the community
  • Hosted Kenya football national team coach  
  • Hosted US ambassador to Kenya in Marsabit
  • Registered as an NGO

2008 – 2012

  • Shoot to score, not to kill was born
  • Initiated 10 village saving scheme
  • 100 waters tanks for rain water harvesting
  • 3 green houses and 25 shamba HODIs
  • Featured in Solders of Peace Film
  • Unsung Hero Award
  • Breaking the silence initiated with first girls football team
  • Stuttgart Peace Award

2013 – 2017

  • First 8 graduates from tailoring life skills centre
  • First grants disbursed to Qusanno village saving scheme
  • 152 villages impacted through Community Conversations project
  • Shoot to score and breaking the silence expanded to cover entire county
  • Beyond Sports Award
  • NGO of the Year Award at Peace and Sport

2018 – 2020

  • FIFA Diversity Award
  • Two new football pitches delivered for primary schools in Marsabit
  • Commonwealth Points of Light Award
  • Featured in BBC Documentary on use of football for social change